The Clover Report is an ongoing survey of the human condition. Here you will find answers to all sorts of interesting questions about what we like, buy, where we go, what we spend our money on, what we believe, who we most admire and much more. It's an evolving, ongoing project and we hope you come along for the ride!
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Does Age Matter in Romantic Relationships?
When it comes to love, does age really matter? Or put another way, does the existence of an age gap make a difference in...
Ice Cream and Happiness (and Americans’ Favorite Flavors)
You can’t buy happiness. There’s a timeless wisdom in those words. It’s an expression that nearly everyone has heard, at some time, somewhere. And...
How Open Minded Are We…Really?
We surveyed 500 adults and asked them a series of questions to gauge their overall “openness” to experiment with new things – ideas, experiences,...
Access to PPE (Personal Protective Equipment)
Without a doubt 2020 will be remembered as the year of the virus, the COVID-19 year, the year in which we learned how fragile...
Netflix More Popular Among Liberals
In 2017, we asked a representative sample of adult Americans about their Netflix usage. We then correlated that with other questions we asked, including...
Prevalence of Bubble Gum Chewing
Do you chew bubble gum? Yes, those are the types of questions we ask around here : ) But not to worry – because we...
Must Read
Do you believe in Unicorns?
March 2021 update at the end of original article (see below).
Unicorns. Yes, we said unicorns. You know, those majestic mystical creatures from Arthurian legend...
How Americans Feel About America
The United States of America has been called many things throughout history. It’s been called the land of opportunity, it’s been called the land...
Prevalence of Bubble Gum Chewing
Do you chew bubble gum? Yes, those are the types of questions we ask around here : ) But not to worry – because we...
What Animal Would You Be?
If you could be any animal in the world, what would it be? If you said a dog or cat, you’d be right up...
Access to PPE (Personal Protective Equipment)
Without a doubt 2020 will be remembered as the year of the virus, the COVID-19 year, the year in which we learned how fragile...
Tea Drinking (How Often Do You Do It?)
How often do you drink Herbal Tea?
Tea is one of the most common and popular drinks in the world. Tea has been used as...
Past Stories
Prevalence of Bubble Gum Chewing
Do you chew bubble gum? Yes, those are the types of questions we ask around here : ) But not to worry – because we...
Does Age Matter in Romantic Relationships?
When it comes to love, does age really matter? Or put another way, does the existence of an age gap make a difference in...
The Fidget Spinner
The Fidget Spinner. These little toy/stress reliever thingys seemed to just appear out of thin air sometime in early 2017, and now they are...
Is It True That Men Don’t Listen (and why not if...
Sometimes…. sometimes too often…. men simply don’t listen. Don’t listen to what other people are saying, and more specifically, don’t listen to what women...
Most Popular Sport in America
The US sports market is truly huge. We estimate that as of 2021, the North American sports market had a dollar value of nearly...
Americans’ Favorite TV Characters
Who are Americans’ favorite TV characters? We conducted this survey on May 25th, 2017.
As of that date, Americans ranked Sheldon Cooper (from the Big...