The Clover Report is an ongoing survey of the human condition. Here you will find answers to all sorts of interesting questions about what we like, buy, where we go, what we spend our money on, what we believe, who we most admire and much more. It's an evolving, ongoing project and we hope you come along for the ride!
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Most Popular Sport in America
The US sports market is truly huge. We estimate that as of 2021, the North American sports market had a dollar value of nearly...
Ice Cream and Happiness (and Americans’ Favorite Flavors)
You can’t buy happiness. There’s a timeless wisdom in those words. It’s an expression that nearly everyone has heard, at some time, somewhere. And...
Netflix Subscribers by Political Leanings
Back in 2017, we polled Netflix subscribers on their political leanings and found that people who described themselves as being "liberal" were more likely...
What Animal Would You Be?
If you could be any animal in the world, what would it be? If you said a dog or cat, you’d be right up...
Netflix More Popular Among Liberals
In 2017, we asked a representative sample of adult Americans about their Netflix usage. We then correlated that with other questions we asked, including...
The Most Important Website
What’s the single most important website on the internet today?
What’s the one website that you simply can’t do without?
Yeah. We want to know too....
Must Read
How Many People Drink Coffee?
Coffee. It’s one of the most popular drinks in the world. It’s served hot and cold, crushed with ice or mixed with milk, honey...
The Fidget Spinner
The Fidget Spinner. These little toy/stress reliever thingys seemed to just appear out of thin air sometime in early 2017, and now they are...
The Most Important Website
What’s the single most important website on the internet today?
What’s the one website that you simply can’t do without?
Yeah. We want to know too....
How Open Minded Are We…Really?
We surveyed 500 adults and asked them a series of questions to gauge their overall “openness” to experiment with new things – ideas, experiences,...
Access to PPE (Personal Protective Equipment)
Without a doubt 2020 will be remembered as the year of the virus, the COVID-19 year, the year in which we learned how fragile...
Do Opposites Really Attract?
There’s an old expression that in relationships, opposites attract. That belief could have been borne out of the need for complimentary skill sets, enabling...
Past Stories
How Many People Played Pokémon Go?
For a while there (the peak seemed to be the summer of 2016), Pokémon Go was all the rage. It was common to see...
Popularity of Mixed Martial Arts (MMA)
Mixed Martial Arts. MMA. Very synonymous with the UFC (though it’s not the only MMA organization out there).
It’s a very physical sport that’s taken...
Ice Cream and Happiness (and Americans’ Favorite Flavors)
You can’t buy happiness. There’s a timeless wisdom in those words. It’s an expression that nearly everyone has heard, at some time, somewhere. And...
How Open Minded Are We…Really?
We surveyed 500 adults and asked them a series of questions to gauge their overall “openness” to experiment with new things – ideas, experiences,...
Prevalence of Bubble Gum Chewing
Do you chew bubble gum? Yes, those are the types of questions we ask around here : ) But not to worry – because we...
Americans’ Favorite TV Characters
Who are Americans’ favorite TV characters? We conducted this survey on May 25th, 2017.
As of that date, Americans ranked Sheldon Cooper (from the Big...