The Clover Report is an ongoing survey of the human condition. Here you will find answers to all sorts of interesting questions about what we like, buy, where we go, what we spend our money on, what we believe, who we most admire and much more. It's an evolving, ongoing project and we hope you come along for the ride!
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Love it or hate it. What is it about Korean Kimchi?
Kimchi is a central element of Korean cuisine. It is fair enough to call it a real staple in Korean kitchens. For those who...
How Open Minded Are We…Really?
We surveyed 500 adults and asked them a series of questions to gauge their overall “openness” to experiment with new things – ideas, experiences,...
Who is an Optimist?
What makes an optimist and optimist?
There are several ways to define what an optimist is, but we like the simple definition that states “an...
Buying Food from Food Trucks (Purchase Frequency)
In a typically week, how often do you purchase Street Food?
If you live in a reasonably large city, you are bound to see plenty...
Access to PPE (Personal Protective Equipment)
Without a doubt 2020 will be remembered as the year of the virus, the COVID-19 year, the year in which we learned how fragile...
Netflix More Popular Among Liberals
In 2017, we asked a representative sample of adult Americans about their Netflix usage. We then correlated that with other questions we asked, including...
Must Read
Tea Drinking (How Often Do You Do It?)
How often do you drink Herbal Tea?
Tea is one of the most common and popular drinks in the world. Tea has been used as...
Do you believe in Unicorns?
March 2021 update at the end of original article (see below).
Unicorns. Yes, we said unicorns. You know, those majestic mystical creatures from Arthurian legend...
How Many People Drink Coffee?
Coffee. It’s one of the most popular drinks in the world. It’s served hot and cold, crushed with ice or mixed with milk, honey...
Does Age Matter in Romantic Relationships?
When it comes to love, does age really matter? Or put another way, does the existence of an age gap make a difference in...
Do you Believe the Yeti (Abominable Snowman) Exists? Lots of People...
In 1959, the United States Department of State (DOS), issued a memo regarding the Yeti, also known as the Abominable Snowman (which is a...
Do You Buy Girl Scout Cookies?
What do you typically do when they come knocking on your door, peddling those deliciously delectable Girl Scout Cookies (for the record, Thin Mints are our...
Past Stories
Prevalence of Bubble Gum Chewing
Do you chew bubble gum? Yes, those are the types of questions we ask around here : ) But not to worry – because we...
The Most Important Website
What’s the single most important website on the internet today?
What’s the one website that you simply can’t do without?
Yeah. We want to know too....
Americans’ Favorite TV Characters
Who are Americans’ favorite TV characters? We conducted this survey on May 25th, 2017.
As of that date, Americans ranked Sheldon Cooper (from the Big...
Popularity of Mixed Martial Arts (MMA)
Mixed Martial Arts. MMA. Very synonymous with the UFC (though it’s not the only MMA organization out there).
It’s a very physical sport that’s taken...
How Many People Drink Coffee?
Coffee. It’s one of the most popular drinks in the world. It’s served hot and cold, crushed with ice or mixed with milk, honey...
How Many People Played Pokémon Go?
For a while there (the peak seemed to be the summer of 2016), Pokémon Go was all the rage. It was common to see...