The Clover Report is an ongoing survey of the human condition. Here you will find answers to all sorts of interesting questions about what we like, buy, where we go, what we spend our money on, what we believe, who we most admire and much more. It's an evolving, ongoing project and we hope you come along for the ride!
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Netflix More Popular Among Liberals
In 2017, we asked a representative sample of adult Americans about their Netflix usage. We then correlated that with other questions we asked, including...
Buying Food from Food Trucks (Purchase Frequency)
In a typically week, how often do you purchase Street Food?
If you live in a reasonably large city, you are bound to see plenty...
The Fidget Spinner
The Fidget Spinner. These little toy/stress reliever thingys seemed to just appear out of thin air sometime in early 2017, and now they are...
Prevalence of Bubble Gum Chewing
Do you chew bubble gum? Yes, those are the types of questions we ask around here : ) But not to worry – because we...
Prevalence of Duct Tape in the Home
Back in the 80s and into the early part of the 90s, there was an awesome television show on the air called MacGyver. Don’t take our...
Access to PPE (Personal Protective Equipment)
Without a doubt 2020 will be remembered as the year of the virus, the COVID-19 year, the year in which we learned how fragile...
Must Read
Do Opposites Really Attract?
There’s an old expression that in relationships, opposites attract. That belief could have been borne out of the need for complimentary skill sets, enabling...
Do You Buy Girl Scout Cookies?
What do you typically do when they come knocking on your door, peddling those deliciously delectable Girl Scout Cookies (for the record, Thin Mints are our...
What Animal Would You Be?
If you could be any animal in the world, what would it be? If you said a dog or cat, you’d be right up...
Ice Cream and Happiness (and Americans’ Favorite Flavors)
You can’t buy happiness. There’s a timeless wisdom in those words. It’s an expression that nearly everyone has heard, at some time, somewhere. And...
Most Popular Sport in America
The US sports market is truly huge. We estimate that as of 2021, the North American sports market had a dollar value of nearly...
How Many People Can Run a Mile (Non-Stop)?
If you’ve never tried running a mile, then you’d be surprised just how hard this is to do…especially without any training to improve your...
Past Stories
Access to PPE (Personal Protective Equipment)
Without a doubt 2020 will be remembered as the year of the virus, the COVID-19 year, the year in which we learned how fragile...
The Fidget Spinner
The Fidget Spinner. These little toy/stress reliever thingys seemed to just appear out of thin air sometime in early 2017, and now they are...
Buying Food from Food Trucks (Purchase Frequency)
In a typically week, how often do you purchase Street Food?
If you live in a reasonably large city, you are bound to see plenty...
Do you believe in Unicorns?
March 2021 update at the end of original article (see below).
Unicorns. Yes, we said unicorns. You know, those majestic mystical creatures from Arthurian legend...
Interest in the Oscar Awards 2021
Another year, another round of the Oscars.
This year, the Oscars will be airing on Sunday, April 25, 2021. The 93rd Academy Awards ceremony, presented...
Love it or hate it. What is it about Korean Kimchi?
Kimchi is a central element of Korean cuisine. It is fair enough to call it a real staple in Korean kitchens. For those who...